Eden Park Designer Menswear is the brain child of former France Rugby Union International Frank Mesnel. As you would expect he is a dapper dresser, showing the same panache in business as he did playing for his country.
The company was founded in 1987 and is named after the stadium in New Zealand where, that year, France lost the first rugby union World Cup final.
In France, the firm competes with the likes of Tommy Hilfiger, Ralph Lauren, Lacoste and Marlboro Classics.
The pink bow-tie logo design of Eden Park harks back to the days when he was part of a team backline at Racing Club de Paris, known as "Le Showbizz" for their high-profile stunts. They would take to the field in fancy dress, sometimes wearing pink bow-ties for big matches, and his team even once drank champagne at half-time.
Initially the idea was to use the bow-tie logo to brand wine or champagne, but on his rugby travels to places such as South Africa, Australia and New Zealand, he had seen many people wearing rugby jerseys for leisure purposes, something fairly unknown in France. So, knowing all about rugby jerseys, he and his colleagues realised they had hit upon what they wanted to do with their new bow-tied fame.
In 1998, the firm was chosen as the official supplier of the French team's formal wear. And have since supplied clothing to the ERFU, the WRU and the British Lions among many others and has expanded into other parts of the globe and into other leisure clothing and accessories areas.
At our South Wales based store we are now lucky enough to be one of only a handful of Official Eden Park Stockists in the whole of Wales and offer a comprehensive range of Men's Eden Park products including Smart Casual Shirts, Polo Shirts, Knitwear, Jerseys and Jeans all available in store or on line in sizes Medium to 5XL.